Eiffel Tower at Paris, France

Eiffel Tower Gets Taller Following Antenna Addition

In news that everyone should have in their feed, the Eiffel Tower, one of the most recognizable landmarks in the world, just got a little taller. On Tuesday, workers attached a new digital radio antenna to the top of the tower, adding 6 meters (19.69 ft) to its height. The news comes as a part of an upgrade that will improve radio coverage in the Paris region. It’s not the first time that the Eiffel Tower has been modified: over the years, it has been used as a beacon for everything from searchlights to banners promoting tourism in France. However, this is the first time that it has been given a permanent addition. The new antenna is just one more reason to keep your eyes on this iconic structure.

The Eiffel Tower is one of the most iconic structures in the world. Built in the late 19th century by Gustave Eiffel, it has long been a symbol of the City of Light, and its recent makeover is sure to add a few more meters to its already impressive height. The DAB+ antenna, which was airlifted into place by helicopter, has added an extra 330 meters to the tower, making it one of the tallest structures in the world. The new antenna will not only improve the tower’s reception of digital audio signals, but it will also help to boost its broadcasts of television and radio signals. In addition to its new heights, the Eiffel Tower is also now home to a new set of lights, which were installed as part of the tower’s 125th anniversary celebration. The lights, which are visible from up to 30 kilometers away, are sure to add even more dazzle to this already iconic structure.

When the Eiffel Tower was completed in 1889, it stood as the tallest man-made structure in the world. At a height of 1,000 feet, it surpassed the Washington Monument, which had held the title for nearly 30 years. The tower’s height of 1,063 feet (324 meters) made it nearly twice as tall as the next tallest structure in the world, and its unique design made it an instant landmark. The tower remained the tallest structure in the world for 40 years, until it was finally eclipsed by the Chrysler Building in New York City in 1929.

Today, the Eiffel Tower remains one of the most instantly recognizable landmarks in the world, and a symbol of Paris itself.  It is among the most visited tourist sites in the world, according to TripAdvisor.

The Eiffel Tower is one of the most iconic structures in the world, and it is no surprise that it has been used for a variety of purposes over the years. In addition to being a major tourist destination, the tower has also been used for broadcast transmissions for more than 100 years. The height of its pinnacle has changed numerous times as ageing antennas were replaced. In recent years, the tower has also been used as a venue for live music concerts and other special events. With its unique history and unparalleled views, the Eiffel Tower continues to be one of the most popular tourist destinations in the world.

A helicopter lowered the DAB+ antenna onto its base atop the tower in a secure operation that lasted less than 10 minutes, according to live television images. Workmen were then able to secure the antenna in place, completing the installation. The antenna is a critical part of the tower’s communications system, and its repair will help to ensure that the tower can continue to provide service. 

France Fines Google for Ad Dominance

France levied a massive fine against Google for “abusing its dominance in the online advertising market.” The settlement, which is a total of £189 million, comes as French competition regulators work to rebalance the relationship between digital publishers and tech giants.

The French competition authority found that Google unfairly favored its tools for buying and selling online advertising over its rivals.

It is the first time that Google and its parent company, Alphabet, have agreed to make changes to its practices from the outcome of an investigation.

Google Used Its Integrated Business Model to Its Advantage

Google said that it would make changes to Ad Manager as a result of the settlement. Large publishers use this platform to handle their buying and selling activities for online advertising and marketing.

Another change involves the AdX exchange, which is where Google auctions online ad space. According to French authorities, Ad Manager shared price information from rival providers to give AdX an unfair advantage.

The decision is expected to open more doors for publishers who feel that Google’s dominance has disadvantaged them over the years. This investigation proves that it is possible to seek damages from this behavior.

A complaint from News Corp in 2019 is what started the initial investigation. In February of this year, the organization struck a deal with Google on a global news deal through an exclusive commercial agreement.

This incident isn’t the first time Google breached European advertising rules. The company has been fined over £5 billion since 2017.